Global major record label deal with RCA out of New York.
Substantial marketing investment including Times Square, billboard in central New York and billboards across Jamaica.
Leading brand associations such as Nocta/Nike.
Funding and global distribution for his EastSyde label via Sony Music.
Appointment of leading live agents Paradigm (Europe) and Wasserman (North America).
From never having performed outside the Caribbean, a new live strategy starting with sold out shows in the UK and followed by a US tour.
Legal/business affairs to support music releases including label discussions, contracts and clearances.
Full business restructuring with appointment of appropriate support team.
Major artist collaborations including DJ Khaled, French Montana, Fivio Foreign, Rich The Kid, Nardo Wick and Vybz Kartel.
Marketing campaign – Apple Music Future 40 / MOBO Award Nomination / US No. 2 Reggae Chart position.