BPureSounds is your destination for all things music-related. We create premium entertainment content, from records to broadcast programming, focused on music and music culture. We manage recording artists and songwriters, supporting their global development across recording, publishing, live, brand associations and more. We advise labels and artists on business strategy and development. We work on both a “long term partnership” and “project basis”, operating globally and collaborating with the best in class to achieve our clients’ ambitions.


Sylvia leads BPureSounds.

She initially trained as a lawyer with a major city law firm, but her career was spent in the music industry. Sylvia was a Senior Vice President at both Sony Music and EMI Music, where she ran business affairs in Europe and internationally, working with legendary artists such as Michael Jackson and George Michael, as well as supporting iconic labels like Creation with Oasis, and Noel and Liam Gallagher.

She’s also been a Non-Executive Director on the Board of Hipgnosis Songs, a London Stock Exchange FTSE 250 music investment company which has acquired songs performed by global artists such as Beyoncé, Rihanna, Adele, Ariana Grande, Stormzy, Taylor Swift, Ed Sheeran, Jay-Z and One Direction. It’s responsible for the management of over 150 of the most successful and culturally relevant song catalogues of all time.

She was also a Non-Executive Director on the Board of bwin.party Digital Entertainment PLC (a FTSE 250 online gaming company) and of Reprieve (a charitable human rights organisation).

Sylvia was Co-Founder of Ceroc Enterprises, a dance company franchising a contemporary dance in the UK and internationally, and Chair, Board of Trustees of Chickenshed, an inclusive music and theatre company for young people celebrating diversity.

TOM GORSTCreative Director

Tom Gorst is an award-winning director from London, working internationally across commercials, music, film and TV. He is responsible for creative, including BPureSounds’ own creative vision.

Beginning his career making music videos for UK hip-hop artists, Tom documented the rise of grime and rap to the mainstream, working with artists such as Skepta, Loyle Carner and Logan Sama (Radio 1). He has directed mini docs for Channel 4 on hip-hop as well as directing music videos for all the majors.

Clients & Agencies

Unilever, YouTube, Sky TV, Sky Broadband, British Airways, British Army, Huawei, Samsung, The Co-Op, Dyson, Dove, Bed Head, TIGI, Avon, Red Bull Studios, Jimmy Choo, Off White, Alexander Wang, Vivienne Westwood, Vetements, Reebok, Adidas, Channel 4, ITV1, Globe, BT Sport, Amazon Prime, Phil McIntyre Entertainment, Wieden+Kennedy, LADBible, H&O, BBDO, Saatchi & Saatchi, We Are Social, The&Partnership, Isobar, Cheil, Matta, Ogilvy, VCCP, Forever Beta, Universal Music, Sony Music, Virgin EMI, Parlophone, RAM Records, Warner Music, RME, Sweet Music, 4th Floor Creative, Ministry Of Sound, Untold Studios, Columbia, AWAL, RCA Records, Icons+Giants, Black Butter Records and Syco Music.


The Prodigy, Ed Sheeran, Loyle Carner, Skepta, Skillibeng, Cat Burns, Disclosure, Sigala, Hailee Steinfield, Blossoms, Izzy Bizu, Digital Farm Animals, Jaded, Clue, Ward Thomas, Hudson Mohawke, Alessia Cara, Cristale, Benny Page, Imen Siar, Tippa Irie, Sweetie Irie, VANT, Deekline, DC Breaks, Goddard, Danny Singh, Buggsy, Tayla Parx, Zaire, Ryan Blyth, Prose and Boy In Space.

BIRGIT ADELSSenior Advisor

Birgit is a Senior Advisor to BPureSounds, supporting on strategic and international business development for our projects and artists.

She is the owner of magic-and-logic ltd (adelsverpflichtet), a management and board consultancy company.

Birgit has spent over 25 years in leading international functions in the entertainment, music and fashion industry, working for corporations such as the Kirch TV Group or the Bertelsmann Music Group, and including roles such as CEO Liebeskind, CEO Viktor&Rolf, CEO Prada Northern Europe, CEO EMI Music GSA. She also was Partner and global practice leader in consulting firms such as Heidrick&Struggles and SpencerStuart.

A true European citizen, she has the experience, mindset and passion for helping take our missions across borders and industries.